At our core, we understand that we cannot
adequately understand the importance of everything in economic terms. As
a case in point, consider large public parks like Grant Park in Chicago or
Central Park in New York City. Given their location, either would make
amazing economic development opportunities, and would fetch prices well above
their value as open space. Businesses would love to incorporate retail
outlets into them, urban dwellers would equally welcome the opportunity to live
within their boundaries, and cash-strapped cities might have interest in increased
tax revenue that could come from developing large portions of them.
But that doesn't happen.
Yes, softball leagues pay permit fees to play in
them, and entities like Shakespeare in the Park in New York develop venues
within them, but generally, they are large open spaces with public art and a
commons that requires no entry fee. Residents of a city access them
freely, bearing only to cost of getting to them. These parks define major
cities and everything that surrounds them, providing a platform from which the
city displays itself to the world.
We can look at a space like Central Park and
extrapolate the economic value (as Appleseed, Inc. did for Central Park Conservancy in 2009). Accountants and economists can document the direct
revenue from retail and venues within the park with little dispute dispute.
However, studies often look well beyond those straightforward economic
impacts and include real estate value, additional spending by visitors at
neighboring businesses, and even public health improvement resulting from the
activity available at the park. We consider the attraction that large
public spaces have for tourists and young professionals and that value to a
city. Invariably, we use economic analysis as a rearview mirror to
justify something we intuitively know...
We like open space.
We crave it. We spend ninety percent of our
life indoors, and whenever we can, we like to see trees, and flowers, and walk
somewhere without a predominance of concrete and steel. A Nature Conservancy study found a majority of
all Americans prefer National Parks to man-made tourist attractions for family
vacations. Our wiring pushes us to live within an outdoor world, and try
as we might to perfect the indoors, we find ourselves looking regularly to
mimic (poorly) the value of the outdoors.
As we move forward looking to maintain and improve
quality of life for the nine billion people who will inhabit this planet, we
must remember that although economics does an outstanding job of helping us to
distribute scarce resources, it does - at best - and average job of truly
reflecting that which we define as important. Our great urban green
spaces serve as an example of decisions made because we know they are right,
justified after-the-fact through economic analysis, but which at their core just
make sense.
I hope that we find the strength to recognize the value of this type of
decision making as equal ...or even superior... to decisions based solely on
economic merit.
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